A centralized platform that lets you publish content on multiple social media networks and then monitor and analyze the results The merging of mobile marketing with social media marketing efforts that are locally targeted

SMB – Small and midsize/medium businesses.

It’s a measure of how much you earned considering the amount of money you spent to get those earnings The percentage of people who took the action of clicking on a link when given the option.

A statement that encourages the audience to take a certain action. This refers to the measures you take to improve conversion rate. A measurement of the number of people who took the desired action divided by the number of people who could have. Used for measuring ad impressions instead of clicks. CPM – Cost per thousand impressions or cost per mille.This is the dollar amount you pay for every person who clicks on your ad. Buy … and a new twist, Is the CMS really a business? Great discussion with and Jeff Turner. It’s a great way to gain more shares and visibility for your TweetsĮvergreen publishing issue here at our Tech & Product Innovation Day: Build vs. Companies, influencers and celebrities alike often ask their followers to “RT” a post if they agree with it. RT – When you share someone’s Tweet to your own feed, you are Retweeting them.It’s a more generic term for one-on-one communications that aren’t visible to the public and includes DMs as well. You would typically create a modified tweet to shorten the text and fit the character limit or remove the poster’s handle (in case they have a private account). This is when you alter the text of a tweet before resharing it.

You could use it in your Twitter bio or Instagram bio to specific types of messages if it fits your business. Mostly used on Twitter and Instagram.You’ll typically find users and companies asking followers to “DM for inquiries” as you can see in the screenshot below. Refers to a message sent between two users. Knowing them will help you improve your communications with team members and followers alike. These are particularly important if you’re on Twitter, where social media abbreviations are commonplace. You might also come across some acronyms that refer to the features on those networks. While these network-specific acronyms are generally intuitive, it’s important that you know them inside out.

First, let’s start with the common acronyms related to specific social media networks and work our way up.

Short abbreviations for words